Specialty coffee, from vault to cart.
A Shopify storefront for a specialty-coffee brand
Proud Mary needed a storefront that could hold both the vault sale and everyday subscriptions. We built collection, product, and cart around the brand’s own photography and roasting story — specialty coffee, sold with the same care as the cup, whether someone is grabbing a tin from the Deluxe Vault or setting up a weekly subscription.
- Client
- Proud Mary Coffee
- Industry
- eCommerce
- Duration
- 4 Weeks
From the farm to the vault.
The homepage leads with the Deluxe Vault sale on the brand’s own origin footage, then subscriptions and new coffees. Photography of cherries, cafés, and the roast keeps the store in the same world as the cup — not a generic grocery grid.
Subscriptions and a sale, on one store.
Shopify collections carry the vault sale, subscribe-and-save, merch, and wholesale without splitting the brand. Product and cart stay simple so a one-off tin and a weekly subscription can live in the same checkout.
