Hospitality
BRICK & SALT
An industrial-elegant restaurant site — cinematic, menu-led, and built to turn atmosphere into bookings.
- Role
- Design & build
- Deliverables
- Brand hospitality site
- Seasonal menu
- Gallery & atmosphere
- Reservation flow
- Location & visit cues
- Stack
- Next.jsUXBooking Flow
Challenge
What we set out to solve
Hospitality sites often split the job: pretty photos on one page, a buried booking widget on another. BRICK & SALT needed a presence that matched the room — industrial, warm, considered — and made reserving feel like a natural continuation of the story.
Seasonal menus, drinks, and gallery had to carry atmosphere without slowing the path to a table.
Approach
How we built it
- 01
Match the room on screen
Use cinematic scroll, material texture, and plated imagery so the site feels continuous with the dining room before a single CTA appears.
- 02
Lead with menu and season
Structure food, drinks, and seasonal storytelling so guests understand the offer quickly and want to come in.
- 03
Convert with reservation
Place a clear booking flow at the close of the narrative so atmosphere turns into visits without a hard stop.
Outcomes
What shipped
Brand hospitality site with cinematic scroll and atmosphere
Seasonal menu, drinks, and gallery as one narrative
Reservation flow designed to convert intent into bookings
Live demo
Explore the live site
Experience the live BRICK & SALT site — from room to reservation.
Next project
Coffee / Café