Wealth Management
Arden Wealth
A private-client digital presence as considered as the advice itself — cinematic marketing, portfolio tools, and advisory flow.
- Role
- Design & build
- Deliverables
- Brand marketing site
- Portfolio dashboard
- Planning tools
- Advisory booking flow
- Motion & storytelling
- Stack
- Next.jsGSAPProduct UX
Challenge
What we set out to solve
Wealth platforms often look interchangeable: dense dashboards, stock photography, and language that talks past the client. Arden needed a presence that felt private and considered — equal parts brand story and product — without sliding into generic fintech tropes.
The brief asked for more than a brochure site: a marketing narrative that could hand off into real client tools, from portfolio views to goal planning and advisory booking.
Approach
How we built it
- 01
Frame the brand first
Lead with atmosphere and clarity — architecture, light, and restrained motion — so the first impression signals trust before any product UI appears.
- 02
Build the product surface
Design portfolio dashboard and planning tools as calm, readable interfaces that feel continuous with the marketing story rather than bolted on.
- 03
Close with advisory flow
Shape the booking path so high-intent visitors can move from narrative to conversation without friction or visual drop-off.
Outcomes
What shipped
Cinematic marketing site with GSAP-led storytelling
Portfolio dashboard and goal-planning tools in one experience
Advisory booking flow that continues the brand language
Live demo
Explore the live site
Explore the live Arden Wealth experience — marketing story through to client tools.